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Diamonds Are Beyonces Best Friend

September 2, 2007

The official commercial for Emporio Armani Diamonds fragrance featuring Beyonce.



When creating Emporio Armani Diamonds, Giorgio Armani had the Emporio Armani woman in mind; a woman who could be strong, confident, feminine and very sexy, a symbol of the 21st century, someone who is living her life like a fascinating current event. When Giorgio Armani chose the name Diamonds, he meant a symbol of audacity, of sexiness with elegance and desireability, reflecting the sparkle, brilliance and strength of this irresistible stone.





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